New Delhi: ‘SEE NOW’ vision campaign is close to concluding its second phase. The face of campaign, Amitabh Bachchan invites queries and questions from the public regarding eye health and the campaign that he will be addressing on video to conclude the second phase of ‘SEE NOW’ campaign. Questions can be emailed at firstname.lastname@example.org.
The See Now campaign has been made possible through collaboration by organizations and corporate partners across the eye health sector, including The Fred Hollows Foundation, Essilors Social Impact Fund Vision for Life, Sight Savers, Sadguru Indian Vision Institute, Operation Eyesight Universal, Mission for Vision and Vision Spring – among other local hospital partners. During the phase 2 of See Now campaign, the implementation partners are setting up around 350 eye health centers in the form of general community camps as well as screening 50,000 school students through school screening camps.
Speaking on the initiative, The Fred Hollows Foundation’s Deputy CEO Nick Martin said he was encouraged by the response from the phase-1 pilot in Uttar Pradesh last year. “The campaign resulted in an increase in eye screenings across our partner eye camps and more people attended camps in Lucknow. With the support of our partners on the ground for this latest campaign, we can ensure more people are able to work, provide for their families and improve their quality of life.”
The campaign includes an interactive call center to allow people in those districts to find out where their nearest eye health services and camps are located. If none are located in the vicinity, it will register the location to request for an eye camp in the future. People in the campaign areas can put in a missed call to 18001 2122 0002 to find out where their nearest eye health services are located.
The second phase of SEE NOW campaign deployed creative content in more than 30 districts – Saharanpur, Bijnor, Amroha (JP Nagar), Sambhal, Rampur, Farrukhabad, Kannauj, Hardoi, Shajahanpur, Muzaffarnagar, Hamirpur, Mirzapur, Unnao, Fatehpur, Kasganj, Lakhimpur Kheri, Sitapur, Prayagraj, Kaushambi, Banda, Chitrakoot, Mahoba, Pratapgarh, Raebareli, Jalaun, Jhansi, Lucknow, Agra, Mathura, Kanpur Nagar, Kanpur Dehat, Auraiya, Etawah, Moradabad, Saharanpur, Kannauj, Hardoi, Shajahanpur, Muzaffarnagar – via door to door campaigning, LED truck, billobards, radio, print, social media, Whatsapp and SMS to provide information on eye health issues, local services and how to access them.
Bachchan said “The single most important thing you can do for the future of your family, your community and your country, is to go and get your vision checked. Vision loss has an impact on your personal life, but it also impacts our economy. And the only way to ensure that you can see the future of your family and India is to get your vision checked.”